My Thoughts on GFRIEND’s “Rough” Music Video

GFRIEND makes their comeback with “Rough.”

The girls of GFRIEND are crushing on a guy and they can’t seem to gather the courage to confess, so they hope they can quickly grow up and get over it. At first, I understood that the girls were each feeling anxious and sighing because they couldn’t seem to confess their feelings, but once they suddenly saw snow, it seemed like they had an epiphany. Then, they all began running, so naturally, I thought they would be running to confess. Instead, they all meet up, dig up a time capsule and review a notebook of their memories?? What does that have to do with the song??

Aside from having a problem with the storyline of the video, I think this is GFRIEND’s best title track yet. I really like how their sound has developed. Plus, they’ve had consistently strong choreography, especially for a girl group, so I’m really looking forward to seeing where they go from here! (Hopefully, they get better videos in the future.)

Check out the music video below!

What do you think of GFRIEND’s “Rough” music video? Share your thoughts with me!!


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