My Thoughts on INFINITE’s “Bad” Music Video

INFINITE are willing to bet it all on a bad girl in “Bad.”

The first official video they released was a traditional MV, but they just released their 360 VR MV too! Be sure to watch it on the YouTube app on your phone. It’s a really fun, interactive MV. I wonder if this will be a new thing with other groups making 360 VR music videos. The bar just keeps getting set higher, you know?

I thought it was pretty cool that they really stuck to their mirror theme with the boys singing toward mirrors, Sunggyu running away from himself (mirror) and the group dancing within a frame (like a mirror) because the song is about how they’re fighting themselves. They know she’s bad, so there’s all the internal struggle hence all the mirrors. But they’re still willing to lay it all on the line for her. They bad girl referred to in the video is actually pretty rarely seen in the video (perhaps ’cause she’s so good at stalking/hiding you can’t see her?), but the editing and makeup really do make her seem creepy.

As for the song, I love the harmonies in it. It really gives the song an extra layer and they go really well with the  string instrumentals. What I like about this comeback for INFINITE is that I think it really deviates from their typical style yet retains their signature sound.

Check out the music video below!

What do you think of INFINITE’s “Bad” music video? Share your thoughts with me!!


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